Final Fantasy XII takes place in the world of Ivalice, in an age where "magic was commonplace" and "airships plied the skies, crowding out the heavens". Here the empires of Archadia and Rozarria are waging an endless war. Dalmasca, a smaller kingdom, is caught between the warring nations. When Archadia invades and occupies Dalmasca, its princess, Ashe, creates a resistance movement. During the struggle, she meets Vaan, a young adventurer who dreams of commanding an airship. They are quickly joined by a band of allies; together, they rally against the tyranny of the Archadian Empire.The main characters in Final Fantasy XII are Vaan, an energetic orphan of Rabanastre who dreams of becoming a sky pirate; Ashe, a determined princess of Dalmasca who lost her husband in the Archadian invasion; Basch, a disgraced knight of Dalmasca charged with treason for slaying the king; Judge Magister Gabranth Basch's twin; Balthier, a gentlemanly sky pirate who pilots his airship, the Strahl; Fran, Balthier's partner and a Viera exile whose knowledge extends to legends and myths; and Penelo, Vaan's childhood friend who accompanies him in journeys to keep an eye over him. The superb action figures of Final Fantasy XII are produced by Play Arts.

The main characters in Final Fantasy VII are Cloud Strife, an unsociable mercenary, Aerith a flower merchant living in the slums of Tifa Lockhart, a martial artist and childhood friend of Cloud's; Barret Wallace, the impatient leader of the second incarnation of the anti-Shinra organization AVALANCHE; Red XIII, a wise lion-like creature; Yuffie Kisaragi, the young, bitter princess of Wutai, Cid Highwind, a pilot; Cait Sith, a fortune-telling cat and the immortal Vincent Valentine, a former member of Shinra's Turks unit. The world of Final Fantasy VII is named "Gaia". There are some superb action figures and toys based around Final Fantasy VII.